[share_ebook] Conducting Research Surveys Via E-Mail and The Web - Marc N. Elliott


Author: Marc N. Elliott

Date: March, 2002

Pages: 112

Publisher: Rand Publishing

Category: Business


Posted on 2011-12-18, by 4bookholic.

Description

Conducting Research Surveys Via E-Mail and The Web


Conducting Research Surveys Via E-Mail and The Web
Marc N. Elliott | Rand Publishing | March, 2002 | 112 pages | English | PDF

Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively


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